Heeelix Protech
Info
Heelix Protech LLP is a leading provider of innovative safety solutions and consultancy services, specializing in asset reliability and workplace safety. With a strong commitment to delivering tailored, technology-driven solutions, Heelix Protech helps organizations minimize risks, improve efficiency, and achieve long-term success. Expanding from India to the UAE and USA, the company aims to establish itself as a global partner trusted for expertise, innovation, and excellence.
My Work
- Brand identity & web design for Heelix Protech, positioning it as a bold, modern, and trustworthy name in the industrial safety and protective gear sector.
- Developed brand guidelines and visual system that balanced strength and innovation with clean, functional design choices.
- Created digital and print marketing assets
Client
Heelix Protech, UAE
Year
6 Months, 2023
My Role
Lead Brand & Web Designer
Team
Webflow Developer: Jayesh Patel
Challenges
- Redefining a brand identity that felt outdated and failed to resonate with high-value global clients.
- Communicating technical, safety-focused services in a way that was both authoritative and easy to understand.
Goals
- Strengthen Global Presence → Build a brand identity that appeals to international markets, especially in the USA and UAE.
- Drive Lead Generation → Create a conversion-focused website optimized for inquiries and client acquisition.
- Align with Core Values → Design a brand system that reflects Heelix Protech’s vision of safety, innovation, and reliability.
- Stand Out in the Market → Differentiate from competitors with a modern, professional identity and engaging digital experience.
Discarded Direction
Marketing Design
Design System
Website Design
Started by defining the content and creating wireframes. Went through multiple design iterations to make navigation clear and make website look modern compare to competitors.
Added subtle interactions and responsive layouts to make the experience engaging across devices.
Built the website in Webflow, focusing on smooth animations and fast performance.
Made sure the design is accessible, responsive, and scalable for users around the world.
