Clifford Automation
Info
Clifford Automation, founded in 2022, is an industrial automation company driving change through Industry 4.0, IoT, and machine vision systems. With a mission of “Empowering Industries for a Sustainable Future,” Clifford set out to transform how industries leverage data, efficiency, and digital adoption. The brand needed a bold, modern identity that could resonate with industrial leaders while standing out in a competitive automation market.
Client
Clifford Automation, India
Work
Brand Identity
Year
2023
My Role
Brand Designer
Team
Brand Strategist & Project Manager: Raj Patel Starksouck
Challenges
Many industries are unaware or resistant to digital transformation, the brand needed to feel trustworthy yet forward-thinking.
Previous branding lacked meaning and failed to reflect competence, innovation, and sustainability.
Needed a balance between tech sophistication and human-centric values.
Communicating complex automation solutions in a clear, accessible way.
Goals
- Create a bold, disruptive identity that reflects confidence and authority.
- Highlight Clifford as a tech-driven innovator in IoT, Industry 4.0, and sustainable automation.
- Build a professional yet approachable brand trusted by industrial leaders.
- Ensure scalability across touchpoints: exhibitions, digital platforms, print, and sponsorships.
- Position Clifford as a recognizable brand in industrial automation that inspires trust and progress.
Discarded Direction
